What we do
WireRally watches a fixed list of large, heavily traded US companies and publishes a trade idea when its strategy finds one. Every idea comes with the price to open at, a price to close at for a profit, and a price to close at to cut the loss. If the price jumps past the stop, the loss can be larger.
You decide whether to act on any of it. You choose how many shares. The trade happens in your own Alpaca account — a well-reputed US broker — in your name, and you can close it whenever you like without asking us. If you ignore a signal, nothing happens.
Every signal we publish goes on a public scorecard, including the ones that lost money and the ones the market never reached. You can read that scorecard before you give us an email address, let alone a payment.
Why it works this way
Most of the decisions in this product come from one starting point: the people most likely to be hurt by a service like this are the people who understand it least. So the design tries to remove the ways a service can quietly work against the person paying for it.
That is why the record is public rather than something we quote selectively. It is why a win rate is never shown without the number of trades behind it — a percentage with no denominator is the oldest trick in this business. It is why signals that never reached their entry price are counted and shown instead of being dropped, even though dropping them would make the numbers look better.
It is also why nothing is ever placed without you. Nothing is placed unless you tap Approve. No answer means no trade.
The rules we hold ourselves to
The same signals for everyone. We do not tailor a signal to your account, your balance, or anything we know about you. Everyone subscribed to a strategy sees exactly the same ideas at the same time.
The operator trades alongside you, not ahead of you. The operator may hold a subscriber account and act on WireRally's own signals — through the same account type, on the same schedule, with no head start. The operator may also separately hold some of the same stocks through other accounts, like a personal brokerage, IRA, or 401(k). Either way, the strategy has no way to know what the operator holds, so it can't favor a signal, change one, or hold one back to protect a position.
Your broker key is not stored on our server. On current browsers it is saved in your browser in encrypted form. It is also encrypted while it travels between your browser, our server and Alpaca. WireRally sends it with each request that needs your account, such as showing your positions or placing an order you approved. Our server uses it for that request, passes it to Alpaca, and does not keep it. When you sign out, the key stays in your browser, unless you turned off “Keep my keys on this device when I sign out” on the Account Settings screen.
The losses are published too. A record that only shows the wins is an advertisement. Ours shows every signal, in every outcome, and says how many finished so you can judge how much the percentage is worth.
We do not sell or share your data. The guide lists everything we hold about you, and the list is short on purpose.
Trading loses money sometimes. Every trade you place can lose, and some trades made on our signals have lost. Nothing here is a promise about what will happen next, and no past record is one either.
What we are not
We are not your financial adviser, and nothing WireRally publishes is personal advice. We do not know your income, your debts, your tax position, what else you own, or what you are saving for — and personal advice is not possible without those. What we publish is the same general information for every subscriber, and what you do with it is your decision.
We are not a broker and we do not hold your money. Your cash and your shares sit with your own brokerage, which is regulated for that purpose and is who you would deal with if something went wrong with a trade.
We are not a tip service that appears with a winner and goes quiet after a loser. The scorecard runs continuously, and it is the same page whether the last month went well or badly.
How we make money
A flat subscription fee, and nothing else. We take no share of your profits, no commission on your trades, and no payment from any broker for sending you to them.
There is also a free plan for an Alpaca practice account, which trades pretend money: every signal for the first 30 days, then the first 3 each day. Trading real money needs a subscription.
That matters more than it sounds. A service paid per trade has a reason to publish more trades than are worth taking; a service paid a share of gains has a reason to take bigger risks with your money than you would. A flat fee means the only thing that keeps you subscribed is whether the signals were worth having, which is the incentive we would rather be under.
Questions about any of this are welcome — contact us.