Term	What it means
Entry	The price we are saying to buy (or sell) at. If the shares never reach it, the signal simply never starts.
Sell (or buy back) for a profit	The price to close the trade at if it goes your way. Your broker calls this a take-profit or limit order, and may label it target.
Cut the loss	The price where your broker starts selling if the trade goes against you. It is not a price you are aiming for. If the price jumps past it, for example at the open, the sale can happen at a worse price. Your broker calls this a stop-loss, or just a stop.
Selling short	On a SELL signal you are not selling something you own. You borrow the shares through your broker, sell them now, and buy them back later to return them — so you profit if the price falls between the two. If it rises instead, buying them back costs more than you sold them for, and that difference is your loss.
Why the stop matters more on a short	Buy a share and the worst that can happen is it goes to zero: you lose what you put in. Sell short and there is no ceiling on how high the price can go, so there is no ceiling on what buying it back can cost. Cut the loss at is the price where your broker starts buying the shares back. A sudden jump can fill it higher.
Recent average	The average price over the last several weeks, which is what we compare today's price against. The small print calls it the EMA — a moving average that leans on recent days more than old ones.
ATR	How much this share typically moves in a day. Distances are measured in ATRs so that "a long way from average" means the same thing for a $30 share and a $600 one.
RSI	A 0–100 reading of how one-sided the recent buying or selling has been. Above about 70 the shares have been bought hard and look stretched; below about 30, sold hard.
MACD	A check on whether the recent trend is still strengthening or starting to fade. We weigh it least of the three, because it is the noisiest.
Technical score	The three readings above combined into one number between -1 and +1. Below zero points down, above zero points up.
Sentiment score	How positive or negative recent news about the company reads, between -1 and +1, with a separate confidence figure for how much news there actually was to read.

Term	What it means
Signal	Our suggestion to trade a particular company's shares — buying, or selling short — with the price to open at and two ways to protect the trade: a price to close at for a profit with a price to close at to cut the loss, or a trailing stop. You pick one when you approve.
Entry price	The price we said to open the trade at. If the shares never traded at that price, the signal never started — so it counts as neither a win nor a loss.
Profit price	The price we said to close at if it goes your way. Your broker may call this a take-profit or limit order.
Stop	The price we said to close at if the trade goes against you. If the price jumps past it, the sale can happen at a worse price. Your broker calls this a stop-loss.
Trailing stop-loss	A stop that follows the price by a set percentage as it moves your way, and never moves back. It has no profit price: your broker starts selling when the price turns back by that percentage. A fast move can fill it at a worse price.
Strength dial	The small half circle under Buy or Sell on a card. It shows how much support the price trend and the recent news give the call, next to the same strategy's other calls: straight up is typical, left weaker than most, right stronger than most. It is not a forecast of whether the trade will work.
Two records	Each strategy's signals are scored twice: as if protected with a stop and profit price, and as if protected with a trailing stop. The two are shown separately and never added together.
Finished	The shares reached either the profit price or the stop. Until one of those happens the signal is still running and counts as neither a win nor a loss. On the trailing-stop record, finished means the trailing stop closed the trade.
Win rate	Out of the signals that have finished, how many reached the profit price rather than the stop — or, on the trailing-stop record, how many closed with a gain rather than a loss. Signals still running are not counted, in either direction.
Too close to call	Sometimes the price reaches both the profit price and the stop, and the price history we check the record against cannot tell us which of the two happened first. One reading would be a win and the other a loss, so we count it as neither rather than pick the one that flatters us. On the trailing-stop record the same thing happens when the price moved both ways within one hour and the order decides where the trailing stop would have closed the trade. This is only about checking the record after the fact. It is not how often we look at the market, and it does not affect how quickly a signal reaches you.
Price movement, not profit	Every percentage there is how far the share price moved. What you would actually have made or lost also depends on how many shares you traded, which is your decision and not something we see.

Term	What it means
Position	Shares you hold — or owe — in one company.
Short	You sold shares you did not own, expecting the price to fall. You owe those shares back, so the price rising is what costs you — and because there is no ceiling on a share price, there is no ceiling on what buying them back can cost. Shown as owes rather than holds.
What you paid	The total those shares cost you, adding up every separate purchase. Your broker calls this your cost basis.
Profit so far	What the position would be worth if you sold at today's price, compared with what you paid. It is not money until you sell. Your broker calls this unrealised.
Average cost	When you buy the same company more than once, your broker adds the purchases together and reports one price per share. That is the average cost. It is also why a broker cannot tell apart shares bought on two different strategies' signals.
Oldest shares first	When we cannot tell which particular shares a sale used, we assume the ones you bought first went first. Accountants and tax rules call this FIFO.
Practice account	An Alpaca account that trades with pretend money, so you can try all of this without risking any. Also called a paper account.

Term	What it means
The price beside the ticker	The most recent price we have for those shares. It is there so you can see how far the market has already moved away from the entry price on the card before you decide anything.
The percentage beside it	How far the price has moved today, measured from where the shares closed the previous trading day — green and ▲ for up, red and ▼ for down. This is today's move in the share price. It is not your profit, and it has nothing to do with whether the signal is working.
Why it sometimes is not there	We show a price only when we actually have a recent one. If our price source cannot be reached, the space is left empty rather than filled with an old number — a stale price that looks live is worse than no price at all.
Outside market hours	When the US market is closed the price stops moving and stays at the last trade of the session. Nothing is broken; there is simply no new trading to report until the market opens again.